Driving Funded Accounts
Mydoh / Activation Experience
Transforming a fragmented activation problem into a focused in-product experience that drove 200% growth in money loads.
Mydoh is a banking app for youth where they can
Spend, Save & Earn.👍
Chooseaproject
Mydoh / Activation Experience
Transforming a fragmented activation problem into a focused in-product experience that drove 200% growth in money loads.
Mydoh / Habit Formation
Developing goal-based saving mechanics that transform financial responsibility into an engaging habit for teen users.
Mydoh / System Architecture
Unmoderated tree test evaluating a restructured navigation model against a baseline across 21 critical tasks.
Mydoh / Core Platform
Architecting a scalable and mature design system tailored for the teen segment, facilitating rapid feature deployment.
Mydoh – Activation
Transforming a fragmented activation problem into a focused in-product experience that drove 200% growth in money loads.
Mydoh – Savings Experience
Developing goal-based saving mechanics that transform financial responsibility into an engaging habit.
Mydoh – Information Architecture
Unmoderated tree test evaluating a restructured navigation model against a baseline. 21 tasks, 2 concepts.
Mydoh – Core Systems
Architecting a scalable and mature design system tailored for the teen segment, facilitating rapid feature deployment and efficiency while ensuring the platform matures as its users grow.
AI-powered fundraising platform.
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Portfolio optimization for Infrastructure Ontario.
Decentralized Health Passport.
Personalized news and sentiment analysis.
University of Waterloo
University of Waterloo