~/Mydoh

Chris

Mydoh is a banking app for youth where they can
Spend, Save & Earn.
👍

Product Case Studies

Chooseaproject

0% Activation Increase
0% Engagement Rate

Driving Funded Accounts

Mydoh / Activation Experience

Transforming a fragmented activation problem into a focused in-product experience that drove 200% growth in money loads.

0% YOY Growth
$0M+ New Deposits
0% Goals Adoption

Savings Goals Mechanics

Mydoh / Habit Formation

Developing goal-based saving mechanics that transform financial responsibility into an engaging habit for teen users.

IA Restructure
+0pt Success Lift
0% Avg Success
0/21 Tasks Improved

Information Restructuring

Mydoh / System Architecture

Unmoderated tree test evaluating a restructured navigation model against a baseline across 21 critical tasks.

Coming Soon
0+ Components
0% Design Reduction

Scalable UI Foundations

Mydoh / Core Platform

Architecting a scalable and mature design system tailored for the teen segment, facilitating rapid feature deployment.

Pokeball Red

Driving Funded Accounts

Mydoh – Activation

Transforming a fragmented activation problem into a focused in-product experience that drove 200% growth in money loads.

0% Activation increase
0% Engagement rate
Pokeball Blue

Driving Engagement through Savings Goals

Mydoh – Savings Experience

Developing goal-based saving mechanics that transform financial responsibility into an engaging habit.

0% YOY increase in kid contributions
$0M+ New deposits within 3 months
0% Increase in goal and general savings usage
Mydoh Wireframes
Pokeball Yellow

Mydoh IA Restructure

Mydoh – Information Architecture

Unmoderated tree test evaluating a restructured navigation model against a baseline. 21 tasks, 2 concepts.

0pt task success lift
0% avg success
0/21 tasks improved
Coming Soon
Pokeball Silver

New Mydoh Design System

Mydoh – Core Systems

Architecting a scalable and mature design system tailored for the teen segment, facilitating rapid feature deployment and efficiency while ensuring the platform matures as its users grow.

0 Design Components
0% Design phase reduction

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My Experience

2013 – 2014

Master of Arts, Economics

University of Waterloo

2008 – 2012

Bachelor of Science in Economics

University of Waterloo